TikTok’s algorithm prioritizes trending videos, which is why brands receive high views and engagement when they participate in a trend. Also, users enjoy discovering various formats of trends and continually watching videos. This user behavior paves the way for the organic discovery of the brand. Developing videos around trends is a proven way for brands to skyrocket their presence on the TikTok platform.
Trends are crucial for brands aspiring to enhance relevance on TikTok, as it offers them an additional viewership. Also, trends provide credibility to the brands, like fitting in natively with the platform, receiving customer interaction, and buy TikTok likes. Few TikTok trends are readily evident, while others are tricky to identify. Below are some useful techniques to enhance the trend identifying skills of Influencers and Brands.
Considerable Time On The Platform
The best and most entertaining way to spot a TikTok trend is to use the application merely. Users can scroll through the home page, explore the discover tab, and attentively watch and hear the feed’s listing. The user needs to observe everything displayed on the platform, including the camera angle, the creator’s effects, and particular sounds. All moving features provide an opportunity to identify TikTok features.
Observing Outside The Lane
TikTok’s algorithm does an incredible job of providing users the exact kind of video they are interested in. TikTok is highly popular because it vividly gets the user to their appropriate lane of content. However, Influencers can explore trends and content outside their feed by following methods.
- Use their friend’s TikTok app to check videos that they have not witnessed in theirs.
- Frequently exploring the discover page.
- Select a particular sound and watch what people are doing with that.
- Businesses can use search boxes to find hashtags and topics relevant to their industry, consumers, and products.
Attention To Music
When the users scroll through the For You page, they can find enormous versions of the same song. TikTok is exclusively developed for music, and these trends offer tremendous opportunities for creators to build their interpretations and remixes. Though individual users can incorporate sounds and songs into their videos without bothering much of the copyright issues, it is recommended that brands adhere to their legal teams before publishing. In some cases, brands need to get a license.
Monitoring The Trend Life Cycle
TikTok trends are evolving each day, sometimes each day. Some of the trends persist for a few months, and also, the best trends become eternal. The users and Influencers need to closely observe the trends to know what is happening on the platform.
Significance Of Current Events And Pop Culture
Creators vividly respond to the happenings of the world. Therefore brands need to stay relevant whenever possible. For instance, currently, users come across numerous contents relating to the upcoming election and Black Lives Matter. At the beginning of the pandemic crisis, various TikTok trends evolved around quarantine life and hand washing. Studying current events may not apply to all brands, but it is naturally suitable for some brands.
Creating Own TikTok Trends
Discovering Unique Take
When observing a trend, Influencers can find ways that can interpret their style. Though there are seamless TikTok trends, Influencers need to select ones appropriate to the brand and work on ways the brand wants to be perceived. For instance, elf cosmetics ruled the platform with the challenge that encouraged fans to utilize the freeze-frame effect to develop a pole to dance. It worked great for the brand as the audience used eyeliner stick as a “pole.”
Defining The Look And Feel
Brands can participate in TikTok trends while still upholding their unique look and feel. It’s all about discovering the brand’s perception. Some brands represent themselves with a specific color palette, a particular level of zoom. Some brands effectively place product close-ups, while other brands represent their customers. Few brands focus much on dancing and entertaining activities.
Authenticity
TikTok is a viable platform for brands to showcase their products to customers. Authenticity is all about creating engaging content on the platform. Brands can have their Influencers actively participating in a trend, though they are not an expert for the challenge. People highly respond to the readiness of the brands for their activeness on the current trends.